egoism

The article presents data regarding theoretical analysis of implementation of the two major approaches to the term «individuality», which were adopted by Soviet and post-Soviet ideology. The author developed level-based structure of the theoretical model - «Personoriented concept of happiness», which allows to incorporate both versions, where the first version is hierarchically subordinate to the second version.

The author presents theoretical views and experimental results, which question M. Seligman's statement concerning the necessity of a person's attachment to something outer and bigger than herself in order
to achieve meaning in life. In the frame of the author's theoretic conception, meaning is achieved with the help of realization of something inner, smaller and higher, not bigger and outer. Numerous positive