The paper presents the findings of a theoretical analysis of the formation of a specialist’s competitiveness in the context of a changing society. It presents the results of an empirical study that involved a sample of students (two academic groups of third-year students of Saratov Socio-Economic Institute (branch) of Plekhanov Russian University of Economics (N = 59)) and used the following psychognostic instruments: «I am a leader» (A. N. Lutoshkin) and the Rokeach Value Survey (M. Rokeach).
