moral orientations

The paper presents the results of a theoretical and empirical study of moral orientations and subjective well-being, conducted on a sample of young Russians and Armenians using the following psychodiagnostic tools: the scale of subjective well-being (M. V. Sokolova); the technique for measuring the level of social frustratedness (L. I. Vasserman); the technique for diagnosing moral orientations (I. S. Slavinskaya, A. D. Nasledov, M. Y. Dvoretskaya).

The role of the moral qualities of the person in professional work was analyzed in the article. A comparative study of moral self-determination of the future specialists (students of the last courses) in advertising, psychology, economics and management was fulfilled (n = 145). The method «Personal moral self-determination» and the author’s method for evaluation of psychological indicators of advertisement effectiveness were used. The most positive moral position is typical for psychologists, and the most negative – for economists.