The purpose of the study presented in the article is theoretical reflection on the meaningful transformation of the “Significant Other” representation in a transitive society. It describes the main attributes of a transitional society (instability, uncertainty, projectivity, multidirectionality, multivariability, innovativeness, etc.), indicating its institutional and value-related changes, their irreversibility, as well as unity of preservation and negation of rules, norms and values, old and new worldviews and world orders, their conflict and alternativeness.
