social identity

The goal of the research presented in the article is theoretical reflection of collective memory characteristics and its projections on different temporal modes – the past, the present and the future. The article presents the results of the theoretical reflection of collective memory as a sociocultural and socio-psychological phenomenon of being of a human and humankind, as well as its projections on different temporal modes – the past, the present and the future.

The article presents study the influence of the salience of ethnic identity on choice migrant's acculturation attitude according to the theory of social identity by H. Tajfel and J. C. Turner and the theory of cognitive dissonance by L. Festinger. We suppose that migrants experienced uncomfortable in new cultural environment due to the inconsistency of their own cultural values and norms with norms and values of the host society. In order to regain their cognitive structure in consistency, migrants need to choice their acculturation attitude.