culture

The paper presents the findings of a theoretical analysis of the correlation between communication phenomena and consciousness, communication and culture, involving basic concepts of mass communication, in which an understanding of its nature, from transfer of information to symbolization and narrativization, is gradually developed. Social communication is viewed as the basic process of building psychosocial identity.

The study aims to develop the foundations of a pedagogical and psychological theory of social education. It provides a rationale for the significance of this work in the context of the current pedagogical situation and formulates basic concepts of this theory. It also describes static and dynamic aspects of educational interaction and characterizes its organizational and cultural context. The cultural-historical theory and the activity approach serve as a psychological foundation for the ideas presented in the paper.

The author uses her original approach to treat the role of personal representations of «Self – Other» in the development, formation, and self-determination of a person, which are constructed at different levels of the subject’s interaction (culture, society, personality). The paper suggests that it is culture and society that create conditions necessary for the development of personality by designing a kind of a socio-cultural matrix, but that it is a person that chooses meaningful reasons and value orientation for the trajectory of his/her spiritual and moral development.

We have attempted theoretical analysis of social and cultural determination of the criteria of subjective well-being on the basis of which judgments about happiness, satisfaction with life and oneself are