In the present study needs and personal characteristics of dog's owners and non-owners are compared. It was revealed that some needs and personal characteristics are significant predictors of attitude and behavior type with animals. In the pet owners personal sphere has been allocated the directivity to a particular type of communication with the pets, which can be described as a socio-positive and innovative. Separately, it should be emphasized that this type of communication is characterized by it's have not incorporates the component of compensation.
