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The article uncovers similarities and differences in approaches to finding the meaning of life from the positions of V. Frankl’s existentialism and eudaemonism. In order to illustrate provisions of the letter we used «Personally –oriented concept of happiness», which was developed by the author of the article. It is shown the status of values, which V. Frankl gave to pleasant emotions, serves as a paradoxical proof of hedonistic orientation of logotherapy.

We have attempted theoretical analysis of social and cultural determination of the criteria of subjective well-being on the basis of which judgments about happiness, satisfaction with life and oneself are

The author presents theoretical views and experimental results, which question M. Seligman's statement concerning the necessity of a person's attachment to something outer and bigger than herself in order
to achieve meaning in life. In the frame of the author's theoretic conception, meaning is achieved with the help of realization of something inner, smaller and higher, not bigger and outer. Numerous positive